Technology and Marketing History Personified: A Conversation With the Man Who Helped Steve Jobs, Bill Gates, and Countless Others Bring Their Products To Market
“Skate To Where the Puck Is Going To Be”
It’s one of Raja’s favorite quotes (….even if HE took it from “The Great One”, Wayne Gretzky)
When it comes to the realm of technology, and helping some of the true titans of the modern technology envision where their creations can take all of us as a society, nobody skated more directly and effectively to where the “puck” was going to be than Regis McKenna.
Heck, you likely wouldn’t even be READING this if it weren’t for Regis McKenna’s decision to open his door in 1970, by starting the creatively named “Regis McKenna Inc” tech marketing firm. And the names that walked through that door would end up being a “Murderer’s Row” of the tech industry.
Apple. Microsoft. Intel. AOL. Electronic Arts. 3COM. And many more. It’s a safe bet to say that NONE of these names would have been as successful from Day One if it wasn’t for “The Regis Touch”. (Just read the 2011 Walter Isaacson biography of Steve Jobs to see how much influence he had on the early days of Apple.)
And after almost 50 years of being one of, if not THE, foremost leaders in tech thought in American history, he’s not slowing down anytime soon. Just ask him about the good, the bad, and the ugly of the footprint that social media has left on all of our lives.
On top of it all, Regis is another in the LONG litany of success stories from Western Pennsylvania, and on November 24, he was Raja’s guest on “The Raja Show”.